Undergraduate Business Courses Offered This Spring

The following undergraduate business courses will be offered for the spring term.

BUSI W3013 – Financial Accounting
Prof. Alan Brott
TR 9:10-10:25am
Uris 141
Call Number: 17950
Points: 3

The purpose of this course is to enable you to become an informed user of financial information. To be properly informed you need to understand the language of accounting and financial reporting. We will focus on the three major financial statements – the balance sheet, the income statement and the statement of cash flows - that companies prepare for use of management and external parties. We will examine the underlying concepts that go into the preparation of these financial statements as well as specific accounting rules that apply when preparing financial statements. As we gain an understanding of the financial information, we will look at approaches to analyze the financial strength and operations of an entity. We will use actual financial statements to understand how financial information is presented and to apply analysis techniques. The course coverage and design is consistent with that of an MBA financial accounting course.


BUSI W3021 – Marketing Management
Prof. Leonard Lee
Mondays 9:00am-12:00noon
Uris 141
Call Number: 72099
Points: 3

This course is designed to provide students with an understanding of the fundamental marketing concepts and their application by business and non-business organizations. The goal is to expose the students to these concepts as they are used in a wide variety of settings, including consumer goods firms, manufacturing and service industries, and small and large businesses. The course will give you an overview of marketing strategy issues, elements of a market – company, customers, and competition, as well as the fundamental elements of the marketing mix – product, price, placement (distribution) and promotion. The course highlights both theory and applications. Extensive use of cases and exercises presents you with a challenging and real-world environment in which to apply and hone your decision-making skills.